5 Reasons You Need Marketing Skills for Not a Marketer

I hate Facebook braggers as much as anyone, but I’ve got to admit that the world looks a lot more like a marketplace than it used to. A certain amount of branding and curation goes into our online personas, which inform others on our opinions, ideas, careers, and how we see the world. Given that reality, we’re all unofficially marketers. But that’s not the only reason that having a few marketing skills in your professional toolkit isn’t a bad thing. … Read More

12 Secret Facebook Features For Marketer

Using Facebook is easy enough — most of the 1.49 billion monthly active users on the site would agree. But the social media platform is constantly being updated with new features and tools that make using the platform as a marketing and business tool easier and more effective. The problem is that these new features don’t always make a splash in the press, so many of the improvements for users aren’t well know. If you want to up your Facebook … Read More

How These 10 Marketing Campaigns Became Viral Hits

Getting your brand noticed via social media grows more difficult with each passing day. Users upload 100 hours of video to YouTube every 60 seconds and share more than 4.75 billion pieces of content on Facebook every 24 hours. Add to that 500 million new tweets per day, and the chances of breaking through to a wider audience can seem virtually nonexistent. But smart, savvy companies of all sizes are still exploding into the mainstream consciousness by creating campaigns that … Read More