I hate Facebook braggers as much as anyone, but I’ve got to admit that the world looks a lot more like a marketplace than it used to. A certain amount of branding and curation goes into our online personas, which inform others on our opinions, ideas, careers, and how we see the world. Given that reality, we’re all unofficially marketers. But that’s not the only reason that having a few marketing skills in your professional toolkit isn’t a bad thing. … Read More
Using Facebook is easy enough — most of the 1.49 billion monthly active users on the site would agree. But the social media platform is constantly being updated with new features and tools that make using the platform as a marketing and business tool easier and more effective. The problem is that these new features don’t always make a splash in the press, so many of the improvements for users aren’t well know. If you want to up your Facebook … Read More
Getting your brand noticed via social media grows more difficult with each passing day. Users upload 100 hours of video to YouTube every 60 seconds and share more than 4.75 billion pieces of content on Facebook every 24 hours. Add to that 500 million new tweets per day, and the chances of breaking through to a wider audience can seem virtually nonexistent. But smart, savvy companies of all sizes are still exploding into the mainstream consciousness by creating campaigns that … Read More
From Plank Film Production: A hungry soul is a restless soul. And a restless soul can be a dangerous thing. This is the sad tale of Ricky Alexander Douglas, a man who let his soul go hungry. This commercial for Chicken Licken, a South African Fast Food brand, was shot in Nepal and in Johannesburg in May 2014.